About Us

By innovators for innovators

There’s no greater joy than getting your hands dirty, pulling things apart, putting them back together, and leaving things better than they were before. 

That’s why we bring fresh products to those who love exploring with their hands—creating and examining the world around them with curiosity. 

Hi, Steve and Annie here. We’re the founders of I Like It Direct. Our company started with Steve’s love for innovation. Every time Steve would fly out on one of his business trips, he would always come back with fresh ideas for new products. Eventually, what started as a hobby turned into a real business. 

Now, we continue to bring new hard-to-find tools for those who are always up to their elbows in new projects. 

See what’s in store for you in our shop.